Woolf Outdoor. Nature Knows Best
E-Commerce site / Brand Identity / Photography / Packaging / PPC / SEO / Social
Somerset based Woolf are a new outdoor apparel brand created to challenge the predominance of polyester and synthetic garments offered by the main outdoor brands.
Designed and made here in the UK, it offers outdoor enthusiasts high quality, comfortable, durable and practical performance wear. All made from 100% Merino Lambswool, with zero plastic throughout.
We created the brand identity from scratch, including all labels and packaging. And we also designed, built and continue to maintain their Shopify E-Commerce store, including all key copy and titles.
We also helped set up valuable partnerships with Scottish Mountain Rescue and Exmoor National Park Authority and continue to create social media advertising as well as their PPC campaigns.
Featured in The Guardian, Forbes and Country Life, the brand is going from strength to strength.
In 2024 sales have increased by 38% YoY and returning customer rates have increased from 13% to 19%
