Brand identity & design

When we create a new brand identity for our clients great care is made to get under the skin of the business, using discovery sessions with you or your team. Only when we have a firm grasp of why a company exists can we begin to create a more powerful, more engaging vision. Here are two recent examples.

London Speech Workshop Find your true voice

Brand Identity

London Speech Workshop are one of the UK’s leading speech and presentation coaching providers, with 3 offices in London, whose clients include Google and Waitrose, HSBC and the NHS.

Their mission is to help people live their best possible lives through learning the tools of effective communication. To empower everyone to communicate more kindly, more authentically and more effectively.

At the heart of a brand overhaul in 2023 was the new logo, a word mark combined with a series of translucent

sound waves, representing human voices. The colours graduate from left to right to signify positive change.

Particular focus was made on bringing separate elements within the business together under a cohesive set of brand principles, with a consistent colour palette and tone of voice.

These were used to guide LSWs other partners, including their website development company. And readying them for a new online learning platform which is currently under development.

Greater Anglia It’s Happening

Brand Identity

When Greater Anglia Trains poured £1.4bn into an overhaul of its rolling stock we unveiled a new brand identity to match its upgraded fleet.

Built around the UK’s fastest land animal and a species synonymous with East Anglia, the hare, the new brand icon champions the speed and modernity of rail travel.

Our aim was to create a brand property that would become instantly recognisable as Greater Anglia.

It’s identity with an emotional connection, and is both of the moment and of the region.

The contemporary styled Hare is now used across the entire Greater Anglia estate from tickets and announcements to staff uniforms and livery for the new updated train fleet.

The new identity launched with the brand icon centre stage in a series of campaigns around the region including weather idents for ITV, print, poster and digital.