VW Polo. Tough made beautiful
Film / Social
Directed by Oscar winner Jonathan Glazer and featuring world champion dancers Gasper Godoy and Manuella Rossi, this uncompromising 60 second TV and cinema film was designed to cement the perception of VW Polos as the tough choice in the small car sector.
Stocks of VW Polos were sold out within 6 weeks across the UK and customers continued to sign up to a 6 month waiting list.
It was nominated for a Yellow Pencil at D&AD and won Gold and Silver awards at One Show and Cannes Lions 2011, among many others.
