Total Horsemanship. It’s all about the feel
E-Commerce site / Brand Strategy / Copywriting
For nearly twenty years Total Horsemanship have been the UK’s leading maker and supplier of first class Rope Halters, Lead Ropes, Reins and more. All meticulously hand crafted for perfect feel and balance, using the highest quality materials available.
We migrated the store from the previous Wordpress /Woo commerce site to Shopify in 2024 to provide the client with a more stable platform with added functionality and ease of use.
We also added a POS function to the site for selling goods at trade shows and events.
New photography was added throughout the store with additional copywriting to underline the product quality, all set around the new brand proposition. Alongside this we added a new email marketing app and templates.
The client has seen an immediate uplift in session duration, page views and average order value. With an overall sales increase of 75% within the first month.
