Royal Opera House. Feel Something New
Brand strategy / Visual Identity / Film / Print / OOH / Digital
To mark the reopening of ROH after a £50m refit this striking campaign and visual identity won several major creative awards including a graphite pencil at D&AD 2019 and was showcased in design and art publications worldwide and even featured on the US TV News networks.
Our brief was to create a new brand platform and identity that would present the ROH in a totally new way. Our strategy was ‘Feel Something New’ - presenting the worlds of ballet and opera in a way that would be accessible to new, younger audiences.
To bring it to life we commissioned one of the world’s top photographers, Giles Revell, to capture the world of ballet and opera like never before. Using state of the art digital cameras and software, the imagery was captured over 3 days in a London studio with members of the Royal Opera and The Royal Ballet Corps.
Designed to represent the unique emotional experience of these great traditional art forms In a contemporary, striking and beautifully artistic style, visitor numbers rose over 1200% during a 3-month period.
Integrated Case Study
Cinema
