heycar Hey buying a car never felt so good
Brand Strategy, Brand design, Copywriting, Print & Poster. Online content
In this multi channel campaign for VW’s new online car marketplace, the actor Oliver Britten won the hearts of viewers across the UK with his extreme lip syncing performance in this TV launch film.
The campaign drove huge awareness and search, helping to generate £40m in car sales every month in only its 2nd year.
‘Lip Sync Battle’
We invited the nation to share their lip sync video for the chance to win a Mercedes-Benz GLA.