Helping to clean up the web

Who better to remove all traces of grime, muck and dirt from the web than Unilever mega brand Cif?

We created a unique and ingenious new iPad app that with one simple click lets your kids surf the internet in complete safety. ‘Cif The Web’ works like a normal web browser but blocks the sites that are unsuitable for children (4.2 million sites and growing).

But it goes much further than that. Our unique swear filter even swaps out dirty words for squeaky-clean ones. It’s so clever you wouldn’t even know the words had been changed.

Gold Winner in Digital at Campaign Big 2013, Contagious: Most Contagious 2013, The Guardian: Top 30 Apps for Kids 2013

ECD, CD, and Co-Writer - Dave Henderson.