Knorr / Unilever Love at first taste

Online Content

Created for the agency Mullen Lowe London, the power of flavour was used to help connect millennials in a new way, in a place they spend most of their time, online.

Developing a flavour profile test with the help of IBM’s Watson, we used it to match a group of single strangers. The online film documents what happened when our love seekers, matched only by flavour, met for the first time over an intimate dinner on our stage.

The global online film and interactive tool rapidly went viral, with 60 million views in just two weeks, three quarters of them earned.

It was the second most watched ad on Youtube of 2016 and helped connect a whole new generation to Knorr.