Inspiring the Future. Redraw the Balance

Film / Social

A now famous online film, ‘Redraw the Balance’ challenged gender stereotypes for the educational charity ‘Inspiring the Future’.

It gained 20m+ views in 12 days with a media spend of £0 and has gone on to be viewed over 100m times.

Gold winner at Creative Circle and two Golds at the Euro Effies

This film has since been replicated for the NHS, the UN, OECD, UNESCO and World Economic forum among many others.