Bordeaux Index. Changing the Landscape
Brand Strategy / Brand Identity / Comms including Print, Email and Social
Bordeaux Index are the pre-eminent fine wine dealers not just in the UK but across the world, thanks to the revolutionary ‘Livetrade’ system, which allows collectors to buy and sell instantly, with up to the minute pricing.
Before this the fine wine trade was all about who you knew and was very much a closed world. The client brief was to create a new brad platform and identity that would showcase these qualities.
Our strategy was to bring a premium but modern tech edge to a dusty and familiar world, with a new brand platform ‘Changing the Landscape’
To bring this to life visually, we commissioned cartographer Dan Cole, whose extraordinary LIDAR images of famous river landscapes we felt would be perfect to showcase some of the worlds finest wine growing regions, which are also based around great river systems.
The new Brand platform was brought to life across the entire eco system, including the Livetrade system itself, as well as a print campaign, social and email comms.
